Starbucks Tram Filled with Stars
Starbucks Tram: Stars on the Go
This Starbucks FOOH campaign features a branded tram gliding through Singapore’s business district, amidst soaring skyscrapers. The tram, packed with vibrant orange star pillows, comes to a halt, and its doors slide open, sending stars tumbling onto the sidewalk in a cheerful cascade.
This CGI advertisement cleverly highlights the convenience and flexibility of the new Starbucks Rewards system. The VFX enhancement promotes how customers can pay the way they like and collect Stars on the go for exclusive rewards.
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FOOH Impact ScoreImpressive
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Credits
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