Starbucks Tram Filled with Stars

This Starbucks FOOH campaign begins with a branded tram gliding through Singapore’s business district, surrounded by soaring skyscrapers. This moment cleverly highlights the convenience and flexibility of the new Starbucks Rewards system as the tram, packed with vibrant orange star pillows, comes to a halt, and the doors slide open, sending stars tumbling onto the sidewalk in a cheerful cascade. As a perfect blend of engaging storytelling and captivating product integration, the VFX enhancement is designed for promoting how customers can pay the way they like and collect Stars on the go for exclusive rewards.