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Outstanding
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This Starbucks cgi ad begins with the iconic Merlion fountain proudly spewing water with Marina Bay Sands in the distance. This moment cleverly highlights the unique blend of local culture and global branding as the camera shifts and the Merlion seamlessly transforms into the Starbucks Bearista, now dressed in a charming Merlion mascot suit complete with fins and scales. As a perfect blend of effective storytelling and resonant product integration, the computer generated imagery enhancement is designed for building excitement around the Merlion Bearista launch and surprises arriving on the 10th of July 2024.
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