FOOH Impact Score:
Outstanding
Learn moreIn this Starbucks fake out of home ad, the scene opens with the iconic Merlion fountain spewing water as Marina Bay Sands stands proudly in the background. The scene unfolds as the camera shifts to a new angle and the Merlion gradually morphs into the Starbucks Bearista, now dressed in a Merlion mascot suit adorned with fins and scales, bringing a lively spark to the familiar landmark and teasing the arrival of the Merlion Bearista along with surprises launching on the 10th of July 2024. With a memorable use of computer generated imagery, this Starbucks campaign transforms a classic Singapore icon into a fresh, relatable spectacle, highlighting Starbucks’ upcoming product launch and local engagement initiative.
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