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Starbucks Merlion Teddy Bear Fountain in Singapore

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Credits

Brand: Starbucks

Agency / Production / VFX: Unknown

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In this Starbucks fake out of home ad, the scene opens with the iconic Merlion fountain spewing water as Marina Bay Sands stands proudly in the background. The scene unfolds as the camera shifts to a new angle and the Merlion gradually morphs into the Starbucks Bearista, now dressed in a Merlion mascot suit adorned with fins and scales, bringing a lively spark to the familiar landmark and teasing the arrival of the Merlion Bearista along with surprises launching on the 10th of July 2024. With a memorable use of computer generated imagery, this Starbucks campaign transforms a classic Singapore icon into a fresh, relatable spectacle, highlighting Starbucks’ upcoming product launch and local engagement initiative.

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Singapore

City: Singapore

Effects / Animations: Character Animation, Complex Motion, Fluid & Splash, Large Objects

Surroundings: Singapore River, Marina Bay Sands

Posted on July 6, 2024

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