FOOH Impact Score:
Impressive
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In this Starbucks CGI campaign, the scene opens amid the sweeping skyline of Singapore, where towering high-rises frame the calm flow of the Singapore River. The scene unfolds as the water begins to churn and bubble before the Merlion Bearista mascot rises dramatically from the river, splashing waves as it makes a bold appearance. With a dynamic use of VFX, this Starbucks beverage reveal ad transforms a local icon into a fun, relatable spectacle, highlighting Starbucks’ promotion of its upcoming Shiok series of local-inspired flavors.