Public voting is now open for the FOOH Awards! Have your say on the final winners.
Vote Now

Save to Collection

Starbucks Merlion Bearista Emerges from River

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Impressive

Learn more

Credits

Brand: Starbucks

Agency / Production / VFX: Unknown

Claim Your Work

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Singapore

City: Singapore

Effects / Animations: Character Animation, Complex Motion, Fluid & Splash, Large Objects, Morphing & Transformation

Surroundings: Singapore River, Buildings, Skyscrapers

Date posted: July 9, 2024

FOOH.com is the biggest CGI campaign library. If you are the creator of this Starbucks ad or would like to add your work Submit your work!

In this Starbucks CGI campaign, the scene opens amid the sweeping skyline of Singapore, where towering high-rises frame the calm flow of the Singapore River. The scene unfolds as the water begins to churn and bubble before the Merlion Bearista mascot rises dramatically from the river, splashing waves as it makes a bold appearance. With a dynamic use of VFX, this Starbucks beverage reveal ad transforms a local icon into a fun, relatable spectacle, highlighting Starbucks’ promotion of its upcoming Shiok series of local-inspired flavors.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads