FOOH Impact Score:
Solid
Learn moreIn this Starbucks cgi ad, the camera gently pans over Potong Pasir, capturing its distinctive residential blocks framed by lush greenery below and soft clouds above. The scene unfolds as the familiar Bearista mascot walks toward the building, pauses, and raises a small Starbucks paper bag toward one of the upper floors, symbolizing a heartfelt delivery just in time for Singapore’s 59th National Day. With a captivating use of computer generated imagery, this Starbucks promotional spot transforms a typical neighborhood into a moment of quiet celebration, highlighting Starbucks’s limited-time offer of 59-cent deliveries until August 11, 2024.
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