Phone Cruises the Street Like a Tram

In this OnePlus FOOH campaign, a classic tram glides through the historic streets of Milan, surrounded by beautiful old architecture, setting the stage for a bold product reveal. The scene unfolds as a massive white OnePlus Nord 4, designed to move like a tram, emerges from the opposite direction, seamlessly traveling down the tracks and passing an alley before cruising through a walkway where a digital screen showcases promotional content for the device. With a creative use of VFX, this OnePlus smartphone ad transforms city streets into a dynamic display, highlighting OnePlus’s approach to making technology announcements feel tangible and close to home.