Phone Cruises the Street Like a Tram

This OnePlus FOOH campaign features a classic tram gliding through the historic streets of Milan, surrounded by old architecture. The scene sets the stage for a bold product reveal.

A massive white OnePlus Nord 4, designed to move like a tram, emerges from the opposite direction. It seamlessly travels down the tracks, passes an alley, and cruises through a walkway. A digital screen within the walkway showcases promotional content for the device.

Through creative use of VFX, this OnePlus smartphone advertisement transforms city streets into a dynamic display, highlighting the brand's approach to making technology announcements feel tangible.