NYX Primer Blocking Traffic on Highway

Imagine a major highway needing a skincare checkpoint. That’s the innovative premise of this NYX Professional Makeup mixed reality ad featuring the Screen Primer with SPF 30. The video unfolds as a traffic jam stretches across a bustling city expressway, caused by a towering life-sized bottle of NYX Screen Primer blocking an entire lane while an LED sign declares, “SPF 30 NEEDED FOR ENTRY – $14 BOTTLE AT TOLL.” Some vehicles reroute in frustration, while others seamlessly pass through, clearly protected with the required primer. Using computer generated imagery, this NYX Professional Makeup mixed reality ad transforms a routine roadway into a captivating product showcase.