NYX Primer Blocking Traffic on Highway

NYX Primer Blocks Highway Traffic

This NYX Professional Makeup mixed reality ad features the Screen Primer with SPF 30. The video depicts a traffic jam on a bustling city expressway, caused by a towering, life-sized bottle of NYX Screen Primer blocking an entire lane.

An LED sign declares, "SPF 30 NEEDED FOR ENTRY – $14 BOTTLE AT TOLL." Some vehicles reroute in frustration, while others pass through seamlessly, having the required primer. This computer-generated imagery transforms a routine roadway into a captivating product showcase.

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Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:May 28, 2024
Source:Instagram