Ulta Beauty Store Movie Theme Transformation

Imagine Central Park preparing for a glam makeover. That’s the captivating premise of this Ulta Beauty mixed reality ad featuring the new Wicked collaboration. The video unfolds as the scene opens on a cobblestone path leading to an Ulta Beauty store. Suddenly, golden blocks mysteriously appear, assembling into a shimmering path straight to the entrance. As the final block locks into place, the store begins to transform. The left brick pillar shifts into a pink hue, while the right turns deep green. Golden linings illuminate the façade, adding an enchanting glow. Suddenly, two grand posters unfurl, revealing the iconic Wicked characters. As bubbles fill the air, the doors slowly swing open, releasing an eerie green light. This campaign celebrates the Ulta Beauty x Wicked collaboration—bringing the world of OZ to your Ulta bag with exclusive products from your favorite brands. Using dynamic VFX, this Ulta Beauty mixed reality ad transforms an ordinary storefront into a resonant product showcase.