Ulta Beauty Store Movie Theme Transformation

This Ulta Beauty mixed reality ad features the new Wicked collaboration, set against the backdrop of Central Park. The video opens on a cobblestone path leading to an Ulta Beauty store. Golden blocks mysteriously appear, assembling into a shimmering path directly to the entrance. As the final block locks into place, the store begins its transformation.

The left brick pillar shifts to a pink hue, while the right turns deep green. Golden linings illuminate the façade, adding an enchanting glow. Two grand posters unfurl, revealing the iconic Wicked characters. As bubbles fill the air, the doors slowly swing open, releasing an eerie green light.

This campaign celebrates the Ulta Beauty x Wicked collaboration, bringing the world of OZ to your Ulta bag with exclusive products from your favourite brands. Using dynamic VFX, this Ulta Beauty mixed reality ad transforms an ordinary storefront into a resonant product showcase.