Naturium Products Arrive at Store on Parachute
Naturium Skincare Lands at Ulta
This Naturium FOOH campaign features an array of skincare products, suspended beneath orange parachutes, descending above an Ulta Beauty store. This sequence highlights Naturium’s nationwide retail expansion, culminating in a massive bottle of The Glow Getter Multi-Oil Hydrating Body Wash floating downward and landing on the rooftop.
Upon landing, the parachute detaches, the twist-top clicks open, and the pump activates. A golden, hydrating stream flows out, cascading over the canopy in a radiant wash, with glistening bubbles rising into the sky. This CGI effects enhancement promotes Naturium’s official launch in all Ulta Beauty locations.
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FOOH Impact ScoreOutstanding
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