Baskin-Robbins Ice Cream Cup Hot Air Balloon
Baskin-Robbins Hot Air Balloon in Dubai
This Baskin-Robbins fake out of home ad features a car cruising through the bustling streets of Dubai. Overhead, a hot air balloon, styled in the brand’s signature pink and blue, gently floats with a branded cup as its basket.
The scene unfolds as the balloon reaches the iconic Dubai Frame before suddenly transforming into a vibrant swirl of colours. This transformation signals a bold new era for the brand against the towering city skyline. This digital activation uses computer-generated imagery to transform a serene cityscape into a fresh, relatable spectacle, highlighting Baskin-Robbins’ exciting brand refresh.
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FOOH Impact ScoreOutstanding
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