Baskin-Robbins Ice Cream Cup Hot Air Balloon

In this Baskin-Robbins fake out of home ad, a car cruises through the bustling streets of Dubai while overhead a hot air balloon stylized in the brand’s signature pink and blue gently floats with a branded cup as its basket. The scene unfolds as the balloon reaches the iconic Dubai Frame before suddenly transforming into a vibrant swirl of colors, signaling a bold new era for the brand against the towering city skyline. With a captivating use of computer generated imagery, this Baskin-Robbins digital activation fake out of home ad transforms a serene cityscape into a fresh, relatable spectacle, highlighting Baskin-Robbins’ exciting brand refresh.