Zara Barbie the Movie Inflatables in New York

This Zara CGI ad begins with a busy street in New York, with the iconic Empire State Building in the background. Suddenly, giant pink slimes start floating down from the sky and bounce on the streets between cars and pedestrians. This moment cleverly highlights the dynamic impact of the campaign as the slimes float away, revealing a giant inflatable 'Barbie The Movie' drifting down, with the ZARA logo above it, hanging from a pink heart-shaped balloon, announcing the new Zara Barbie Collection available on July 17th. As a perfect blend of Memorable storytelling and Engaging product integration, the computer generated graphics enhancement is designed for capturing attention and driving excitement around the collection launch.