Where attention is moving next.
Before it becomes obvious.
A weekly signal for brand and creative leaders who don't need more marketing advice.
Free. Once a week. No noise.



















Most brand work doesn't fail because it's bad.
It fails because it's late.
By the time something shows up in decks and trend reports,
it's already obvious.
FAST FORWARD exists to surface what's emerging
before it gets named, packaged,
and overused.
FAST FORWARD isn't for everyone. By design.

A look at the top 14 Fashion & Apparel Mixed reality ads that went viral.
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Uma análise dos anúncios Fake Out of Home mais eficazes de 2025 para as festas e como eles capturaram a atenção global.
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Die interessantesten Arbeiten in der Werbung kommen gerade von Creators, die technische Fähigkeiten in narrative Dynamik verwandeln. Genau dort operiert TOM MADE THAT.
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El trabajo más interesante en publicidad ahora mismo viene de creadores que convierten la capacidad técnica en impulso narrativo. Exactamente ahí es donde opera TOM MADE THAT.
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Le travail le plus intéressant dans la publicité en ce moment vient de créateurs qui transforment la capacité technique en dynamique narrative. C'est exactement là que TOM MADE THAT opère.
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Il lavoro più interessante nella pubblicità in questo momento viene da creatori che trasformano la capacità tecnica in slancio narrativo. È esattamente lì che opera TOM MADE THAT.
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