FAST FORWARD
Where attention is moving next.
Before it becomes obvious.
A weekly signal for brand and creative leaders who don't need more marketing advice.
Free. Once a week. No noise.
Most brand work doesn't fail because it's bad.
It fails because it’s late.
By the time something shows up in decks and trend reports,
it’s already obvious.
FAST FORWARD exists to surface what’s emerging
before it gets named, packaged,
and overused.
FAST FORWARD isn't for everyone. By design.
This is for
- Creative strategists
- Brand & innovation leads
- Founders & CMOs
- People responsible for
“making the brand feel relevant”
Not for
Media buyers optimizing CPMsTraditional OOH plannersJunior marketers learning fundamentalsAnyone looking for step-by-step tactics
Nike x Spurs AI Spec Concept: Eine Fallstudie mit Nano Banana Pro und Cinema Studio
Eine detaillierte Fallstudie zur Erstellung einer fiktiven Nike x San Antonio Spurs Fashion-Kampagne – von basketballinspirierten Lederkonstruktionen über oversized Tracksuit-Designs bis hin zu filmischen Visuals mit Victor Wembanyama.
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Kaufland's "Ice Ice Baby": A Case for Hybrid AI Production
EASYdoesit combined real actors, physical production, and 23 AI-generated worlds to create Kaufland’s latest campaign. The result shows why hybrid AI production may be a stronger path forward than either fully traditional shoots or fully generated advertising.
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I'm not an AI artist. I'm an artist using AI.
We spoke to Lindsay Kokoska, a multidisciplinary artist whose practice moves between painting, collage, digital art, animation, and AI — about growing up as an artist, the connection between creativity and meditation, and how new technologies can be used without losing your own voice.
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NPCs escape, Burberry goes 2D & Nike gets a basketball suit
Plus:€2.675M for experimental DOOH and your chance to vote in the FOOH Awards.
Read moreHow we built a Nike x Spurs AI spec concept using Nano Banana Pro and Cinema Studio
A step-by-step breakdown of creating a fictional Nike x San Antonio Spurs fashion campaign, from basketball-inspired leather construction and oversized tracksuit design to cinematic Victor Wembanyama visuals.
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adidas vs Nike: Who's winning FIFA26?
The biggest ad rivalry of the year, Scorsese joins AI company and a simple yet effective AR campaign
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