FOOH Report 2026

Stop guessing if your FOOH campaign will work. Now you can benchmark it against 4,570 real videos from brands like Jacquemus, Samsung, and Netflix.

The 2026 FOOH Trend Report: The First Industry-Wide Performance Analysis This is the definitive data source for Fake Out-of-Home advertising. Based on the largest independent FOOH database ever compiled, this report turns a viral phenomenon into a measured marketing discipline.

What you get:

• Performance benchmarks across 11 industries so you know exactly what “good” looks like for your category
• Geographic hotspot analysis covering 169 countries and 545 cities to optimize location selection
• Timing insights revealing which days and months deliver the highest viral rates (hint: Sunday posts outperform by 22%)
• The tier system that separates Elite performers (top 11%) from the 57% that fail to break through
• 2026 forecasts on AI integration, hybrid formats, and the rising quality bar

Key findings:

• 1 in 5 FOOH videos achieves viral success (19.05% High Performance rate)
• Travel & Hospitality leads with 44% success rate; Beauty struggles at 12.5% due to saturation
• Brands with 6+ videos outperform one-off experimenters by 3x
• The view threshold for “Elite” status jumped from 100K (2023) to 1M+ (2025)

Perfect for: Creative directors, brand managers, CMOs, and agency strategists planning CGI/FOOH campaigns in 2026. Use it to set realistic KPIs, justify budgets, and pick the right partners before production begins.