CornerBertelsmann NYC 3D Billboard
New York, United States
The Bertelsmann NYC 3D Billboard sits on the side of the 1540 Broadway building in the heart of Times Square, New York City. This large LED display uses high‑resolution visuals and clever animation to give brands the illusion of depth and motion, helping ads pop and grab the attention of the huge crowds that walk through the square every day. Positioned among some of the most watched screens in the world, its bright, dynamic content makes it a powerful spot for eye‑catching DOOH campaigns that stand out in one of the busiest advertising hubs on the planet.
Specifications
Location
Demographics
Millennials (25-40) 35% with $1,247 avg spending; Gen Z (18-24) 22% with $847 avg spending; Gen X (41-56) 28% with $1,654 avg spending; Baby Boomers (57+) 19% with $1,892 avg spending; 67% visitors have income > $75,000; 52% have income > $100,000; 38% international visitors generating 61% economic impact; 89% Millennials post social media content within 2 hours; Visitor types include tourists, commuters, urban professionals, shoppers, and entertainment seekers.
Media Costs
Exact cost: Unknown In general for Times Square 3D Billboards: A 30-second ad on a Times Square digital billboard typically costs $1,000–$5,000 per day, depending on screen size, location, and frequency of display A 1-minute Times Square 3D billboard ad generally ranges between $2,000 and $10,000 per day One day cost for renting Times Square 3D billboards ranges between $5,000 to $50,000