Center am Potsdamer Platz 3D billboard

Screen Details

Operator: Oxford Properties Group ; Norges Bank Investment Management

Dimensions: 257 m²

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Key Features

Best selling point: Home to Germany’s largest 3D‑LED DOOH display, this over‑the‑corner installation commands massive visibility in Berlin’s major public square.
Features a 243 m² or 257 m² display with an innovative 90° corner format designed for immersive 3D and anamorphic visuals.
Located at the Center am Potsdamer Platz (formerly Sony Center) in the heart of Berlin’s Mitte district, surrounded by retail, offices and high foot‑traffic.
Ideal for brands seeking landmark positioning, visual impact and high dwell time in an urban European setting.
Managed and sold by HYGH in partnership with Oxford Properties, offering premium DOOH inventory for major campaigns.

The Center am Potsdamer Platz 3D Billboard is one of Germany’s largest high‑resolution outdoor LED screens, mounted on the corner façade of the Center at Potsdamer Platz in central Berlin. This roughly 243 square‑metre display was developed as part of the building’s major redesign and shows content with anamorphic depth and motion so visuals appear to have real three‑dimensional impact in the city’s busy urban landscape. It opened with major campaigns from global brands and has quickly become a standout DOOH location in Europe by bringing immersive 3D‑optimized advertising to one of Berlin’s most visited public spaces, making it ideal for campaigns that want both local visibility and strong social‑media shareability.