Cine Callao Madrid 3D Billboard

Screen Details

Operator: Callao City Lights

Dimensions: Main Screen 7.20m ×12.80 m (H×W) ; Side screen 4.70m × 8.30m (H×W)

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Key Features

Best selling point: Located in Plaza del Callao, one of Spain’s most visited public squares, the digital façade delivers dramatic 3D visuals that stop people in their tracks.
Features large-format digital screens capable of immersive 3D and augmented reality content for high-impact brand experiences.
Sits in the heart of Madrid’s entertainment and shopping district, surrounded by theatres, retail stores and heavy pedestrian traffic.
Ideal for brands seeking to create memorable moments, social media buzz and strong visual engagement.
Managed by Callao City Lights, which markets space for outdoor digital advertising, including large-format screens available in this location.

The Cine Callao Madrid 3D Billboard is made up of large high‑resolution LED screens on the façade of the historic Cines Callao in Plaza de Callao, one of the busiest squares in central Madrid. These screens use motion and depth effects to create a 3D illusion that seems to reach out toward viewers, a level of outdoor visual impact that was rare in Spain until recently and has drawn comparisons to iconic displays in Times Square and Piccadilly Circus. Its location in a high-traffic cultural and commercial hub makes it a prime spot for film promotions, brand campaigns, and immersive digital experiences that capture the attention of millions of pedestrians every year.