Flat

Cine Callao Madrid 3D Billboard

Madrid, Spain

The Cine Callao Madrid 3D Billboard is made up of large high‑resolution LED screens on the façade of the historic Cines Callao in Plaza de Callao, one of the busiest squares in central Madrid. These screens use motion and depth effects to create a 3D illusion that seems to reach out toward viewers, a level of outdoor visual impact that was rare in Spain until recently and has drawn comparisons to iconic displays in Times Square and Piccadilly Circus. Its location in a high-traffic cultural and commercial hub makes it a prime spot for film promotions, brand campaigns, and immersive digital experiences that capture the attention of millions of pedestrians every year.