FlatDigital Dream Screen Westfield 4
Screen Details
Dimensions: 250 square meters = total surface area
Technical Specs: 37 million total pixel count
Operating Hours: Monday to Saturday: 10:00 AM – 8:30 PM Sunday: 11:00 AM – 7:00 PM
Demographics: Age groups - 38% are 25–39 years old; 29% are 40–58 years old; 24% are 16–24 years old; 9% are 59–68 years old; Socio-economic group - 62% are from the ABC1 group (professionals, managers, high income earners); Gender distribution - 52% female, 48% male.
Key Features
- Best selling point: A 250 m² immersive LED screen in the atrium of Westfield Les 4 Temps offering 3D-style content and massive foot traffic in Europe’s largest shopping mall.
- Operated by Cityz Media (the DOOH arm of Clear Channel France) and located at the hub of La Défense, a prime business and shopping district.
- Features a gently curved main display plus LED ribbon displays, totalling 37 million pixels with interactive capability via cameras.
- Ideal for brands seeking premium indoor-DOOH in Europe with high dwell time, shopper audiences and international visitors.
- Offers rich creative scope with 3D visuals, motion design and immersive storytelling in a vibrant retail environment.
The Digital Dream Screen at Westfield Les 4 Temps is one of Europe’s most immersive digital out‑of‑home displays, built into the main public space of the Westfield Les 4 Temps shopping centre in La Défense, Paris. It combines several giant curved LED panels with ultra‑high‑definition resolution to create a sweeping visual canvas where content feels deep and engaging, supported by spatial sound and interactive features that bring digital storytelling to life in a way ordinary screens can’t. It stands out not just for its size and brightness but because it is one of the largest immersive indoor video displays in Europe, drawing millions of visitors a year and giving brands a powerful platform for bold, unforgettable, and interactive DOOH experiences.