CurvedFour Dials Westfield Stratford 3D Billboard
Screen Details
Dimensions: 17mx6m (WxH)
Technical Specs: 10mm pixel pitch
Operating Hours: Monday - Friday: 10:00 am to 9:00 pm Saturday: 9:00 am to 9:00 pm Sunday: 12:00 pm to 6:00 pm
Demographics: Audience socio-economic profile: 68% ABC1 (affluent professionals and managers); Age distribution: 68% Millennials and Gen Z, 35% aged 25–39, 30% aged 40–58, 20% aged 16–24, 15% aged 59–68; Gender split: 52% female, 48% male; Consumer behavior: average spend per visit approximately £99, average dwell time 76 minutes; Audience reach: over 2 million impacts per fortnight on Westfield Stratford City digital screens; Key influences: proximity to premium retailers John Lewis and Waitrose, foot traffic uplift on football match days from West Ham stadium and Olympic Park visitors (85% of event attendees pass through Westfield).
Media Costs: Exact cost: Unknown In general, a premium billboard in London may cost £15,000–£300,000+ for 2 weeks.
Key Features
- Best selling point: A landmark 17 m x 6 m LED screen at Europe’s busiest urban retail destination, delivering premium visibility to a massive retail and transit audience.
- Curved façade display upgraded in 2020 with 10 mm pitch Daktronics tiles and 9,000 nits brightness for standout performance in daylight.
- Located at the entrance of Westfield Stratford City, adjacent to major transport hubs including Stratford Station and the Queen Elizabeth Olympic Park, ensuring constant high foot traffic.
- Operated by Ocean Outdoor as part of its “The Grid®” network, allowing big‑brand campaigns with full motion and immersive formats.
- Ideal for brands looking to reach dynamic, high‑spend shoppers and commuters in a premium retail setting.
The Four Dials Westfield Stratford 3D Billboard is a large high‑definition LED screen mounted on the façade of the Westfield Stratford City shopping centre in London, positioned above the entrance near the busy Four Dials junction that feeds into the heart of the mall. While it isn’t strictly a true 3D screen with depth imagery, it’s known for its curved shape, bright motion graphics and premium placement above major retailers, giving brands a powerful canvas that dominates the space and feels immersive to shoppers and passersby alike. Seen by millions of visitors drawn to one of Europe’s busiest retail hubs each year, it has become one of the most high‑profile digital out‑of‑home displays in the UK, helping major campaigns stand out in a packed urban environment.