Iconic Screen Prater

Screen Details

Dimensions: 10.5 and 7 meters wide, and each 3 meters high

Technical Specs: 4352 x 928 pixels

Operating Hours: 24 hours

Demographics: Tourists; Families visiting Prater amusement park; Local Viennese residents; Young adults; Commuters; Leisure seekers; International visitors; Event attendees; Urban professionals; Students; Entertainment enthusiasts; Weekend visitors; Seasonal tourists; Visitors to nearby restaurants and shops; General public frequenting Prater park area

Key Features

Best selling point: Right at the main entrance of Vienna’s famous Prater, this screen uses forced‑perspective 3D technology to make visuals appear to jump off the display for maximum impact.
Has a unique wedge‑shaped LED design specially optimised for 3D and immersive outdoor visuals.
Located in a high‑traffic leisure and entertainment district, visited by around 7 million people per year.
Ideal for brands seeking standout visual statements in an iconic European location.
Managed by Goldbach Austria, offering cutting‑edge DOOH advertising solutions with 3D capability.

The Iconic Screen Prater 3D Billboard is a large high‑resolution LED display installed at Riesenradplatz at the entrance to the historic Vienna Prater leisure park in Austria, using clever forced‑perspective technology so visuals appear to have depth and motion that seem to come alive without glasses. With a total display area of around 53 square meters and a unique shape designed to enhance three‑dimensional effects, it brings brand content and animations to life in a way that feels more immersive than a typical flat screen. Its location right beside the world‑famous giant Ferris wheel and at one of Vienna’s busiest visitor gateways makes it a standout DOOH landmark in the city and one of the first outdoor 3D‑optimized advertising screens of its kind in Austria, drawing crowds and giving campaigns strong visual impact.