Curved

Iconic Screen Prater

Vienna, Austria

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The Iconic Screen Prater 3D Billboard is a large high‑resolution LED display installed at Riesenradplatz at the entrance to the historic Vienna Prater leisure park in Austria, using clever forced‑perspective technology so visuals appear to have depth and motion that seem to come alive without glasses. With a total display area of around 53 square meters and a unique shape designed to enhance three‑dimensional effects, it brings brand content and animations to life in a way that feels more immersive than a typical flat screen. Its location right beside the world‑famous giant Ferris wheel and at one of Vienna’s busiest visitor gateways makes it a standout DOOH landmark in the city and one of the first outdoor 3D‑optimized advertising screens of its kind in Austria, drawing crowds and giving campaigns strong visual impact.

Specifications

Operator

Goldbach Austria

Dimensions

10.5 and 7 meters wide, and each 3 meters high

Screen Type

Curved

Operating Hours

24 hours

Demographics

Tourists; Families visiting Prater amusement park; Local Viennese residents; Young adults; Commuters; Leisure seekers; International visitors; Event attendees; Urban professionals; Students; Entertainment enthusiasts; Weekend visitors; Seasonal tourists; Visitors to nearby restaurants and shops; General public frequenting Prater park area