Corner

LIDS Digital Spectacular

Las Vegas, United States

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The LIDS Digital Spectacular is a massive high‑resolution LED billboard on the Las Vegas Strip at the LIDS retail location on South Las Vegas Boulevard, known for playing dynamic content with bold depth and motion that catches the eye of huge crowds day and night. It has been recognized as one of the first screens on the Strip to consistently showcase 3D‑style content, using forced perspective and bright, illusion‑based graphics that seem to leap off the display and grab attention amid the city’s flash and energy. Sitting near major destinations like T‑Mobile Arena and Allegiant Stadium, its size, location, and striking visual effects make it a standout DOOH platform where brands can run unforgettable campaigns that reach both visitors and locals in one of the most photographed entertainment corridors in the world.

Specifications

Operator

Spotlight Outdoor Ads

Dimensions

90ft long and 68ft high on one side of the building, 62ft high on the other

Screen Type

Corner

Operating Hours

24 hours

Demographics

Age: Primarily 18-45; Gender: Predominantly male with a significant female segment; Interests: Sports fans (NFL, NBA, MLB, NHL, MLS, WNBA, collegiate sports); Income Level: Middle to upper-middle class; Tourists and locals; Location: Visitors and residents of Las Vegas Strip area; Lifestyle: Fashion-conscious, sports enthusiasts, event attendees; Target Teams: Las Vegas Raiders, Golden Knights, Aces; Shopping Behavior: Prefers licensed, branded, and customizable sports apparel and headwear.

Media Costs

Exact cost: Unknown In general, In Las Vegas Strip, a wrap or custom display costs often exceeds $100,000 per month.