Midtown Financial 3D Billboard

Screen Details

Dimensions: 2 Screens, 10,540 Sf

Technical Specs: Unknown

Operating Hours: 20 hours/day

Demographics: Millennials (25-40) 35% with $1,247 avg spending; Gen Z (18-24) 22% with $847 avg spending; Gen X (41-56) 28% with $1,654 avg spending; Baby Boomers (57+) 19% with $1,892 avg spending; 67% visitors have income > $75,000; 52% have income > $100,000; 38% international visitors generating 61% economic impact; 89% Millennials post social media content within 2 hours; Visitor types include tourists, commuters, urban professionals, shoppers, and entertainment seekers.

Media Costs: 1‑Day Campaign: Positioned at MiFi Tower, this option costs $27,000 (discounted from $30,000) for a full-day run

Key Features

Best selling point: One of Times Square’s tallest and most prominent LED displays, rising nearly 300 feet off grade, ensuring your brand dominates the skyline and remains unforgettable.
Located at the heart of Midtown Manhattan’s financial district, offering a high visibility, premium environment.
Equipped with full motion video and interactive capabilities including live feeds, mobile integration and social media triggers.
Sits adjacent to major transit hubs and tourist paths, capturing hundreds of thousands of impressions daily.
Ideal for high impact brand campaigns seeking prestige, visibility and broad audience reach in a landmark setting.

The Midtown Financial 3D Billboard is a towering high‑resolution LED display on the corner of 3 Times Square in New York City that brings bold, full‑motion content to life with visuals that seem to have depth and movement in one of the busiest parts of Times Square. It combines two large screens stacked up the side of the building to create a striking digital presence that catches the eyes of the huge crowds of pedestrians, commuters, and tourists passing through every day. Its scale, bright motion graphics, and placement overlooking the southern side of the square make it a powerful DOOH location for brands looking to stand out in one of the world’s most watched urban advertising environments.