One Times Square 3D Billboard

Screen Details

Operator: Jamestown L.P

Dimensions: East Side 45.36m × 13.31m (HxW) North Side 106.7m x 10.1m (HxW)

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Key Features

Best selling point: Home to the world-famous New Year’s Eve Ball Drop, this billboard commands instant global recognition and unmatched prestige.
Located at the very center of Times Square with nonstop pedestrian and vehicle traffic.
Delivers massive exposure through both in-person views and frequent media coverage.
Ideal for top-tier global brands aiming for high visibility and cultural impact.
Equipped with advanced 3D display technology that makes visuals appear to pop off the screen.
A landmark location that guarantees constant attention and brand recall year-round.

The One Times Square 3D Billboard is one of the most iconic digital displays in the world, towering over Times Square at the site of the annual New Year’s Eve Ball Drop and lighting up the heart of New York City. Huge high‑resolution LED screens cover much of the building’s facade, bringing dynamic content to life with eye‑catching depth and motion that feels almost three‑dimensional to passersby. Its unmatched visibility, reaching huge crowds on the ground and billions of viewers online and on TV every year, makes it one of the most coveted and powerful DOOH advertising locations on the planet.