CurvedOUTFRONT XScape Anamorphic 3D Detroit
Detroit, United States
The OUTFRONT XScape Anamorphic 3D Billboard in Detroit is a striking high‑resolution LED display stretching about 200 feet along the busy corner of Brush Street and Adams Avenue, right between Ford Field and Comerica Park where crowds gather for major games and events. Using OUTFRONT’s XScape spatial 3D technology, it shows content with clever forced‑perspective effects so animations seem to jump off the screen and feel more immersive than a regular flat billboard. Its bold presence in one of Detroit’s most trafficked entertainment districts, combined with content that feels like it has real depth and motion, gives brands a powerful platform to make memorable, attention‑grabbing campaigns that resonate with both live audiences and social‑media viewers.
Specifications
Demographics
Mix of established working-class African American communities and a growing influx of young professionals, families, and retirees; the area is experiencing urban revitalization with rising population density, increasing diversity, and ongoing gentrification; residents tend to be engaged in the local economy with a blend of longtime locals and new arrivals attracted by restored historic architecture and new development projects.
Technical Specs
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Media Costs
Exact cost from Outfront Media: Unknown $3,500 - $25,000 8 second spot in a loop of 64 seconds, dynamic content; 4-week period