OUTFRONT XScape Anamorphic 3D Detroit Curved

OUTFRONT XScape Anamorphic 3D Detroit

Screen Details

Operator: OUTFRONT Media

Marketer: OUTFRONT Media

Dimensions: 200 feet in length across both sides

Operating Hours: 224 hours

Demographics: Mix of established working-class African American communities and a growing influx of young professionals, families, and retirees; the area is experiencing urban revitalization with rising population density, increasing diversity, and ongoing gentrification; residents tend to be engaged in the local economy with a blend of longtime locals and new arrivals attracted by restored historic architecture and new development projects.

Media Costs: Exact cost from Outfront Media: Unknown $3,500 - $25,000 8 second spot in a loop of 64 seconds, dynamic content; 4-week period

Key Features

  • Best selling point: Occupies one of Detroit’s most dynamic corners between Ford Field and Comerica Park, this 3D-capable LED screen spans 200 feet and delivers show-stopping visibility for brands.
  • Powered by OUTFRONT Media XScape spatial 3D technology that allows immersive, forced-perspective content to virtually leap off the screen and engage audiences in a fresh way.
  • Located within Detroit’s major sports and entertainment district, offering high foot-traffic from fans, events and downtown activities.
  • Ideal for brands looking for massive impact, high dwell time and strong shareability via social media given the 3D formats and landmark setting.
  • Operated by OUTFRONT Media within its digital network across Detroit, making the site accessible to major campaigns and creative activations.

The OUTFRONT XScape Anamorphic 3D Billboard in Detroit is a striking high‑resolution LED display stretching about 200 feet along the busy corner of Brush Street and Adams Avenue, right between Ford Field and Comerica Park where crowds gather for major games and events. Using OUTFRONT’s XScape spatial 3D technology, it shows content with clever forced‑perspective effects so animations seem to jump off the screen and feel more immersive than a regular flat billboard. Its bold presence in one of Detroit’s most trafficked entertainment districts, combined with content that feels like it has real depth and motion, gives brands a powerful platform to make memorable, attention‑grabbing campaigns that resonate with both live audiences and social‑media viewers.

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