Packable LED Cube Porta di Roma

Screen Details

Builder: digiLED

Dimensions: 78 square meters of digiLED displays; it seperates into 12 individual square rings, revealing a captivating display that continues to show content even as the segments move apart. When fully open, the structure doubles in height to nearly 3 meter

Technical Specs: 3.9mm pixel pitch

Operating Hours: 10:00AM-10:00PM

Demographics: Age 15-45; middle-class urban residents; local shoppers and tourists; tech-savvy consumers; style-conscious; balanced gender split with slight female skew; diverse cultural background including Italians and international visitors; frequent daily and weekend foot traffic; commuters and families.

Key Features

Best selling point: Situated at Porta di Roma shopping centre in Rome, this packable 3D LED cube captures attention from both pedestrians and vehicle traffic within the busy retail complex.
Surrounded by shops, restaurants, and entertainment venues, ensuring high visibility and engagement throughout the day.
Frequently used for dynamic brand activations, pop-up campaigns, and interactive experiences for fashion, tech, and lifestyle brands.
Offers high brightness and modular format for realistic 3D or anamorphic visuals that stand out even in daylight.
Ideal for campaigns targeting younger, digitally-engaged audiences, creating social-media-friendly moments in a high-footfall shopping environment.

The Packable LED Cube at Porta di Roma is a large digital LED installation on the façade of the Porta di Roma shopping centre in Rome, created to catch the eye and elevate the visual experience for the millions of visitors who pass through one of Europe’s biggest malls each year. Unlike a normal flat billboard, this cube is made of four LED‑covered faces arranged into a block of nearly 100 square meters of screen space that can actually open and close in rings, adding movement and spectacle to the visuals as it transitions between configurations. Designed to bring immersive motion content together with innovative mechanical design, it has become a standout digital experience in retail media and was even recognised internationally as a finalist in the retail category at the InAVation Awards for its technical creativity and visual impact.