CurvedThe Circa
Screen Details
Dimensions: individual panels measure 36.6 m × 20.1 m, 34.1 m × 16.2 m, and 25.9 m × 16.2 m
Technical Specs: 12,580 x 2,280
Operating Hours: ~24 hours
Demographics: Business travelers attending conventions and conferences; Young urban explorers and modern nomads; Visitors to nearby entertainment venues such as Crypto.com Arena and L.A. LIVE; Urban professionals and culturally engaged consumers; Primarily aged 25-45 years
Media Costs: Exact cost: Unknown In general, spectacular billboards in LA costs $50,000+/month
Key Features
- Best selling point: Dominates the LA Live / Crypto.com Arena gateway with one of the West Coast’s largest full motion LED façades, giving brands massive reach and landmark presence.
- Located on the Circa complex at 1200 S Figueroa Street, directly across from Crypto.com Arena and LA Live, ensuring heavy event and tourist traffic.
- Features a multi-panel, wraparound LED spectacle built into the parking structure and tower façade, designed for high impact 3D-style and full motion content.
- Currently reported as a 18,000 to 20,000 square foot class display after rebuild plans, delivering cinematic scale for brand storytelling.
- Captures strong event-driven impressions from concerts, sports and conventions in the area, making it ideal for time-sensitive activations and live feeds.
The Circa 3D Billboard is one of the largest high‑resolution LED displays in downtown Los Angeles, wrapping around the curved facade of the Circa residential towers in the South Park district. Built to show bright, dynamic content that can include immersive depth and motion effects, this screen grabs the attention of crowds near Crypto.com Arena and LA Live with visuals that feel almost three‑dimensional. Its huge scale, corner placement, and vibrant animations make it a standout digital‑out‑of‑home platform where brands can launch bold, memorable campaigns in one of LA’s most active entertainment and sports hubs.