Curved

The Circa

Los Angeles, United States

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The Circa 3D Billboard is one of the largest high‑resolution LED displays in downtown Los Angeles, wrapping around the curved facade of the Circa residential towers in the South Park district. Built to show bright, dynamic content that can include immersive depth and motion effects, this screen grabs the attention of crowds near Crypto.com Arena and LA Live with visuals that feel almost three‑dimensional. Its huge scale, corner placement, and vibrant animations make it a standout digital‑out‑of‑home platform where brands can launch bold, memorable campaigns in one of LA’s most active entertainment and sports hubs.

Specifications

Operator

BIG Outdoor & Hankey Investment Company and Jamison Services

Dimensions

individual panels measure 36.6 m × 20.1 m, 34.1 m × 16.2 m, and 25.9 m × 16.2 m

Screen Type

Curved

Operating Hours

~24 hours

Demographics

Business travelers attending conventions and conferences; Young urban explorers and modern nomads; Visitors to nearby entertainment venues such as Crypto.com Arena and L.A. LIVE; Urban professionals and culturally engaged consumers; Primarily aged 25-45 years

Technical Specs

12,580 x 2,280

Media Costs

Exact cost: Unknown In general, spectacular billboards in LA costs $50,000+/month