Corner

The Icon @ Westfield Mall of Scandinavia

Stockholm, Sweden

The Icon @ Westfield Mall of Scandinavia is a giant high‑resolution LED screen on the exterior of Westfield Mall of Scandinavia in Solna just outside Stockholm, giving brands a huge digital canvas that can be seen from highways, nearby pedestrian areas and passing trains. At about 525 square meters in size, it is one of the largest digital‑out‑of‑home screens in Europe and the biggest commercial display in the Nordic region, and its shape and positioning make it ideal for creating depth‑style effects that play with perspective. Its scale and prime location on Scandinavia’s largest shopping centre make it a standout DOOH platform where eye‑catching campaigns can reach locals, commuters and visitors around one of Stockholm’s busiest urban hubs.