The Infinity Wall
Seoul, South Korea
The Infinity Wall is a dramatic, ultra‑wide LED media wall inside the lobby of Nexen univerCITY, the research and innovation center of Nexen Tire in Seoul, South Korea. Stretching roughly 30 meters across and 7 meters tall, it doesn’t just show motion graphics but tells a story about the company’s values and mission with visuals that feel deep and engaging, almost like stepping into another space.
This installation is especially notable because it won a prestigious iF Design Award for its creative use of digital media and architecture, making it more than just a screen but a piece of visual storytelling and design that sets the tone for the entire building.
Specifications
Key Features
Best selling point: A striking indoor media installation offering immersive 3D-style visuals, ideal for storytelling and brand experiences.
Located inside the Nexen UniverCity R&D Center, designed by d’strict holdings.
Features panoramic LED panels creating high-impact visuals and interactive media art.
Key feature: This installation is not available for public advertising bookings and is primarily for internal or special events.
Perfect for experiential campaigns, product launches, or corporate presentations in a controlled environment.
Stands out as an architectural media canvas rather than a traditional outdoor billboard.
Demographics
Mainly professionals, visitors, employees in the R&D Center, and business clients related to Nexen Tire
DOOH Campaigns on this Screen
Dynamic Waves and Lights Fill Display