CurvedThe North Star Times Square 3D Billboard
Screen Details
Dimensions: 30.5 m × 6.1 m (HxW)
Technical Specs: 3,480 x 7,100 pixels ; 8mm, 10mm pixel pitch
Operating Hours: 24 hours
Demographics: Millennials (25-40) 35% with $1,247 avg spending; Gen Z (18-24) 22% with $847 avg spending; Gen X (41-56) 28% with $1,654 avg spending; Baby Boomers (57+) 19% with $1,892 avg spending; 67% visitors have income > $75,000; 52% have income > $100,000; 38% international visitors generating 61% economic impact; 89% Millennials post social media content within 2 hours; Visitor types include tourists, commuters, urban professionals, shoppers, and entertainment seekers.
Media Costs: Exact cost: Unknown In general for Times Square 3D Billboards: A 30-second ad on a Times Square digital billboard typically costs $1,000–$5,000 per day, depending on screen size, location, and frequency of display A 1-minute Times Square 3D billboard ad generally ranges between $2,000 and $10,000 per day One day cost for renting Times Square 3D billboards ranges between $5,000 to $50,000
Key Features
- Best selling point: Located at the heart of Times Square, known as the Crossroads of the World, offering nonstop exposure to millions of daily visitors.
- Features a powerful 3D anamorphic display that projects lifelike visuals, making ads appear to leap out of the screen.
- Positioned at a prime corner with high visibility from multiple angles and heavy pedestrian flow.
- Creates strong social media traction as passersby record and share the immersive visuals online.
- Ideal for major brands seeking global attention and premium association with New York’s most famous landmark.
- Combines innovative design, high brightness, and round-the-clock visibility for unmatched audience impact.
The North Star 3D Billboard is a striking digital display located at 20 Times Square in New York City, right at the northern end of the famous “bow tie” area. This massive LED screen uses ultra-high-resolution technology to show content with stunning depth and motion, creating a 3D effect that seems to pop out to passing pedestrians. Its prime location in the heart of Times Square makes it a top choice for brands looking to grab attention from millions of tourists and locals every year, delivering bold, memorable, and highly visible campaigns.