The Now Corner CubeCorner

The Now Corner Cube

Los Angeles, United States

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The Now Corner Cube is a striking multi‑panel LED billboard installed at the busy intersection of Sunset Boulevard and La Cienega Boulevard on the Sunset Strip in West Hollywood, California. Its cube‑like design wraps digital panels around a sharp corner so full‑motion content can be shown from multiple angles with forced‑perspective effects that make visuals feel immersive and almost three‑dimensional to people passing by. Launched in 2025, this display is notable for being the first 3D anamorphic digital billboard on the Sunset Strip, using its prominent corner position and large scale to bring eye‑catching advertising and curated art projects to life for millions of motorists and pedestrians each year.

Specifications

Operator
The Now ; Orange Barrel Media
Dimensions
19 ft x 110 ft (main faces), 13 ft x 100 ft (underside)
Screen Type
Corner
Operating Hours
24 hours

Location

Demographics

Urban professionals aged 25-45; Tourists and nightlife visitors; Trend-conscious tech-savvy individuals; High disposable income groups; Evening and weekend peak audience; Primarily West Hollywood residents and LA metro area commuters.

Technical Specs

6mm pixel pitch

DOOH Campaigns on this Screen

Cartier Panther Sits on Screen Edge
Cartier Panther Sits on Screen Edge
FLFOOH Library