The Now Corner Cube

Screen Details

Operator: The Now ; Orange Barrel Media

Dimensions: 19 ft x 110 ft (main faces), 13 ft x 100 ft (underside)

Technical Specs: 6mm pixel pitch

Operating Hours: 24 hours

Demographics: Urban professionals aged 25-45; Tourists and nightlife visitors; Trend-conscious tech-savvy individuals; High disposable income groups; Evening and weekend peak audience; Primarily West Hollywood residents and LA metro area commuters.

Key Features

Best selling point: A pioneering 3-panel “corner cube” LED display at the gateway to the Sunset Strip that delivers immersive 3D visuals and over 2 million impressions weekly.
Located at the prominent intersection of Sunset Boulevard and La Cienega Boulevard, marking a high profile spot in Los Angeles.
Features a main face approx 19 ft high by 110 ft wide, joined at a 90° corner, plus underside panels approx 13 ft by 100 ft, all at 6 mm pixel pitch for sharp imagery.
Operated by Orange Barrel Media (OBM) in partnership with Daktronics, supporting full-motion advertising and public art programming.
Ideal for brands seeking high-impact visual campaigns, experiential content and social media-worthy moments in a top entertainment district.
The cube format makes it one of the first major 3D-capable billboard installations along the Sunset Strip and positions the site as a landmark media asset.

The Now Corner Cube is a striking multi‑panel LED billboard installed at the busy intersection of Sunset Boulevard and La Cienega Boulevard on the Sunset Strip in West Hollywood, California. Its cube‑like design wraps digital panels around a sharp corner so full‑motion content can be shown from multiple angles with forced‑perspective effects that make visuals feel immersive and almost three‑dimensional to people passing by. Launched in 2025, this display is notable for being the first 3D anamorphic digital billboard on the Sunset Strip, using its prominent corner position and large scale to bring eye‑catching advertising and curated art projects to life for millions of motorists and pedestrians each year.