FlatV&A Centre Court 3D Billboard
Cape Town, South Africa
The V&A Centre Court 3D Billboard is a striking high‑resolution LED display inside the main court area of the V&A Waterfront shopping and entertainment destination in Cape Town, South Africa. It uses advanced “naked‑eye” 3D and forced‑perspective techniques to make animations appear as if they are leaping out of the screen, giving shoppers and visitors a more immersive and memorable visual experience than a regular flat display. One thing that has made this screen stand out locally is how it has hosted bold, eye‑catching campaigns that push the boundaries of outdoor advertising in South Africa, helping bring global creative styles to a major urban retail hub and drawing strong attention from both locals and tourists.
Specifications
Demographics
Local middle to upper-income; local women 59% aged 21-30; local men 31-50; 48% tertiary education; 58% vehicle ownership; 43% married; International high-income; balanced gender; 66% men 31-50; 45% university educated; taxis and walking preferred; diverse cultural; tourists and families; strong in food, athleisure, beauty; leisure and shopping visitors
Technical Specs
~P2.976 to P3.91 mm