V&A Centre Court 3D Billboard

Screen Details

Operator: Innovocean

Dimensions: Custom built

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Key Features

Best selling point: Located at the heart of the Waterfront’s most trafficked zone, this 3D billboard brings immersive visuals that stand out in a premium retail and tourist environment.
Features “naked‑eye” 3D or anamorphic digital content that appears to leap off the screen and engage viewers in a unique way.
Situated in the Centre Court at the Victoria & Alfred Waterfront, a top destination for both domestic and international visitors, giving brands strong exposure.
Ideal for brands seeking high‑impact visual campaigns that drive social media share and live reactions in a premium setting.
Managed by Innovocean, the signing media owner for the site, offering creative support and cutting‑edge technology.

The V&A Centre Court 3D Billboard is a striking high‑resolution LED display inside the main court area of the V&A Waterfront shopping and entertainment destination in Cape Town, South Africa. It uses advanced “naked‑eye” 3D and forced‑perspective techniques to make animations appear as if they are leaping out of the screen, giving shoppers and visitors a more immersive and memorable visual experience than a regular flat display. One thing that has made this screen stand out locally is how it has hosted bold, eye‑catching campaigns that push the boundaries of outdoor advertising in South Africa, helping bring global creative styles to a major urban retail hub and drawing strong attention from both locals and tourists.