Nykaa Serum Jumps From Screen to Shopping Cart
Nykaa Serum Jumps From Screen to Cart
This computer-generated imagery for Nykaa opens with two digital billboards on the corner of Sir H.C. Dinshaw Building. One screen displays a Kerastase Genesis Serum advertisement, while the other shows Nykaa’s online store, scrolling through product listings.
A massive Nykaa push cart then appears, pausing as the "Add to Bag" button is clicked on the digital store. The serum from the Kerastase screen subsequently leaps into the Nykaa interface, before materialising directly into the real-world cart.
This distinctive advertisement blends creativity with a clever narrative, positioning Nykaa as a prime destination for premium haircare solutions.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
Sol de Janeiro Creams Bounce Off Billboard
Cris Marsay
Pantene Giant Installations on Building
Jylor Golden Cream Poured on Street
KOSMO®
Avon Giant Peaches and Red Peppers in London
OLEHENRIKSEN Giant Orange Rolls as Skincare Products Drop
King’s Hawaiian Giant Slider from Billboard
e.l.f. Cosmetics Giant Lip Balm Colors Target Logo
Urban Decay Sprays Emerge from 3D Screen
Shu Uemura Blue Facade Reveals Giant Product
H&M Beauty Foundations Floating Inside Store
Locus Solus Studio BV
Milagros Giant Boxes Delivered by Balloons
Ralph Lauren Beach Ball Changes Truck’s Color