Nykaa Serum Jumps From Screen to Shopping Cart

In this Nykaa computer generated imagery, the scene opens with two digital billboards mounted on the corner of Sir HC Dinshaw Building, where one screen showcases a Kerastase Genesis Serum ad and the other highlights Nykaa’s online store scrolling through product listings. The ad humorously reimagines a bustling street corner with a haircare twist as a massive Nykaa push cart appears and pauses, syncing perfectly with the moment the “Add to Bag” button is clicked; suddenly, the serum from the Kerastase screen leaps fluidly into the Nykaa interface before materializing right into the real-world cart. A distinctive ad that masterfully blends creativity with a clever narrative showcasing Nykaa as the go-to destination for premium haircare solutions.