Pepsi New Logo at Iconic Global Locations

Pepsi's New Look: A Global CGI Showcase

This CGI advertisement for Pepsi's new logo features a spectacular global showcase, transforming iconic locations into an engaging product display. Highlights include a massive Pepsi can soaring over a packed soccer stadium in Lahore before a dramatic drop onto the field, and a giant inflatable Pepsi can rising from a floating platform in London's River Thames with swirling drones above. In Mexico City, a towering LED screen on a skyscraper illuminates the night with the refreshed logo, while over Ain Dubai, a breathtaking drone display projects the Pepsi logo onto a can, appearing to float above the sea.

Further installations include a massive Pepsi can inflating over the Gateway of India in Mumbai, accompanied by a drone light show. Beirut's skyline glows as blue, white, red, and black lanterns rise behind a rock formation, forming the brand's emblem. Cairo's riverfront shines with an LED ball displaying the Pepsi can logo, with drones performing synchronized circular movements. In AlUla, Saudi Arabia, a stone-carved Pepsi can formation stands between two towering rock structures, with lights revealing the engraved logo and a swirling drone show. Guatemala sees a massive Pepsi can delivered by drone to the Arco de Santa Catalina, and in Ho Chi Minh City, hot air balloons form the Pepsi logo against the night sky. Above a bridge in Warsaw, two helicopters carry an oversized Pepsi can.

The campaign also features a digital mural coming to life with a single tap in Melbourne’s street art alley, and in Bangkok, a man films a giant Pepsi can appearing to pour into a building across the street. The ad concludes with a dazzling drone light show, illuminating the night with the Pepsi logo, a glowing can, and the words "THIRST FOR MORE" against the city skyline. This fake out-of-home ad uses computer-generated graphics to create a visually stunning campaign for Pepsi's bold new look.

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FOOH Impact ScoreImpressive
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