Nykaa Manequin Sitting on Handbag Inside Screen

Imagine the front of a high-end fashion boutique doubling as a portal into a cultural experience. That’s the impactful premise of this Nykaa Fashion mixed reality ad featuring a traditional-meets-modern animated mannequin showcasing festive style. The video unfolds as the scene opens with a massive 3D window display on the façade of Gigi Bombay, framed in gold and concealed by a maroon curtain. As the curtain parts, it unveils a maroon-hued interior where a mannequin in ethnic attire and black shades casually sits atop a white handbag. Both float slightly out of the display in a dynamic moment before returning to the screen, as the curtain slowly closes. Using computer generated graphics, this Nykaa Fashion mixed reality ad transforms a retail storefront into an innovative product showcase.