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Skybags Massive Backpack Stands at Promenade

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Credits

Brand: Skybags

Agency / Production / VFX: Unknown

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This Skybags fake out of home ad begins with a man stepping out at Chhatrapati Shivaji Maharaj Terminus and tapping his smartwatch, unveiling a hologram that reads “Skybags x The Archies – Netflix | Dec 7” with the call to action, “Be the First to Dive into Archie’s World!” This moment cleverly highlights the dynamic appeal of Skybags as the man scrolls through the holographic storefront, selects a bag, taps 'BUY NOW', and bolts off through the city. The scene shifts to the promenade where his selected bag appears in massive size, drawing attention from a passerby who snaps a photo, just before the original man arrives and activates his smartwatch revealing “ARCHIES COLLECTION DELIVERED!” and a “CLAIM NOW” button. Upon pressing it, the bag shrinks to seamlessly fit into his own, triggering a high-energy sequence of a van, bicycles, radios, parachutes, floating hotdog buns, a giant donut, and a hovering hamburger as a plane streaks overhead. The ad closes with a wide shot of the bay area and skyline teeming with movement. As a perfect blend of captivating storytelling and innovative product integration, the CGI effects enhancement is designed for maximum excitement around the exclusive Archies Skybags collection launch.

Metadata

Brand Industry: Travel & Hospitality

Country: India

City: Mumbai

Effects / Animations: Large Objects, Floating & Flying Objects, Human Interaction, Simple Motion, Projection & Hologram

Surroundings: Chhatrapati Shivaji Maharaj Terminus, Seas, Skylines

Posted on December 7, 2023

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