Skybags Massive Backpack Stands at Promenade

Skybags x The Archies: CGI Launch

This Skybags fake out-of-home advertisement opens at Chhatrapati Shivaji Maharaj Terminus. A man taps his smartwatch, revealing a hologram that reads “Skybags x The Archies – Netflix | Dec 7” with a call to action, “Be the First to Dive into Archie’s World!” He scrolls through a holographic storefront, selects a bag, taps 'BUY NOW', and then departs through the city.

The scene transitions to the promenade where his selected bag appears in massive size, attracting attention from a passerby who takes a photo. The original man arrives and activates his smartwatch, displaying “ARCHIES COLLECTION DELIVERED!” and a “CLAIM NOW” button. Upon pressing it, the bag shrinks to fit into his own.

This triggers a high-energy sequence featuring a van, bicycles, radios, parachutes, floating hotdog buns, a giant donut, and a hovering hamburger, as a plane streaks overhead. The advertisement concludes with a wide shot of the bay area and skyline, teeming with movement. This CGI-enhanced video promotes the exclusive Archies Skybags collection launch.

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FOOH Impact ScoreImpressive
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Credits

Brand:Skybags

Metadata

Work Type: FOOH
Brand Industry:Travel & Hospitality
Country:India
City:Mumbai
Date posted:December 7, 2023
Source:Instagram