Quoifaireabordeaux Hot Air Balloons Carry Speakers

This Quoifaireabordeaux CGI campaign features a promotional pop-up store, styled as a carnival booth, introducing the Madame Loyal Festival experience. Three vivid displays are shown, with the middle screen initially showcasing Bordeaux Saint-Jean with hot air balloons drifting above.

The scene transitions to reality, where real hot air balloons, stamped with the Madame Loyal logo, float through Bordeaux Saint-Jean station carrying speaker boxes as travellers pass by. The flight continues near the towers of Pey-Berland and Saint-André Cathedral, then cruises over the reflective surface of the Miroir d’Eau, before looping back to Pey-Berland.

Through dynamic VFX, this Quoifaireabordeaux festival ad campaign transforms everyday cityscapes into a fresh, relatable spectacle. This highlights Quoifaireabordeaux’s aim to build excitement for the Madame Loyal Festival at Parc des Expositions.