Quoifaireabordeaux Hot Air Balloons Carry Spaekers

In this Quoifaireabordeaux cgi campaign, a bright promotional pop-up store styled like a carnival booth introduces the Madame Loyal Festival experience with three vivid displays. The scene unfolds as the middle screen showcases Bordeaux Saint-Jean with hot air balloons drifting above, before transitioning to reality where real hot air balloons stamped with the Madame Loyal logo float through the station carrying speaker boxes while travelers move past them; the flight continues near the towers of Pey-Berland and Saint-André Cathedral, then cruises over the reflective surface of the Miroir d’Eau before looping back to Pey-Berland. With a Dynamic use of VFX, this Quoifaireabordeaux festival ad campaign transforms everyday cityscapes into a fresh, relatable spectacle, highlighting Quoifaireabordeaux’s aim to build excitement for the Madame Loyal Festival at Parc des Expositions.