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Opéra National de Bordeaux Nutcracker at Theater

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Credits

Brand: Opéra National de Bordeaux

Who we think created this: Origiful

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: France

City: Bordeaux

Effects / Animations: Large Objects, Simple Motion

Surroundings: Place De La Comédie, The Grand Théâtre De Bordeaux, Theaters

Date posted: December 14, 2024

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Imagine a historic opera house transforming into a theatrical stage for colossal holiday icons. That’s the magical premise of this Opéra National de Bordeaux fake out of home ad featuring The Nutcracker ballet. The video unfolds as the scene opens at Place de la Comédie, where a giant Nutcracker installation stands in front of the Intercontinental Grand Hotel, surrounded by massive nuts on the ground and a large toy rat on wheels as people pass by. In the next scene, a massive candy cane is installed above The Grand Théâtre de Bordeaux, aligned with sculpted nutcrackers and more oversized nuts scattered below. A tram passes in front of the theater as the Nutcracker’s head opens, breaking a nut on the tramline. On the theater's side, a giant toy mouse with a crown on wheels roams the space. Inside, below the stage, massive mixed nuts fill the area, while at the back of the theater, a towering Nutcracker holds a nut. Using engaging CGI effects, this Opéra National de Bordeaux fake out of home ad transforms Bordeaux’s city center into an innovative product showcase.

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