Xiaomi Smart Band Tracking Hamster
Hamster Powers Xiaomi Smart Band in Lyon
This faux out-of-home (FOOH) CGI advertisement for Xiaomi features a tiny hamster running on a wheel. The wheel is connected to a towering Smart Band displayed on the Grand Lyon Habitat building in Lyon, France.
The ad humorously reimagines urban fitness tracking, using the hamster's routine to showcase the smartwatch celebrating reached goals. This distinctive concept blends humour and creativity with vivid product storytelling, catching the attention of passersby.
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FOOH Impact ScoreSolid
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