FOOH Impact Score:
Improvable
Learn moreIn this Xiaomi cgi ad, a determined hamster runs on its wheel, which is connected to a giant Xiaomi Smart Band hanging from the Grand Lyon Habitat building in Lyon, France. The scene unfolds as the little creature tirelessly spins, and the smart band tracks and celebrates its calorie and step count goals. In the background, a tram moves through the vibrant city, adding to the lively atmosphere. As the hamster gets tired and stops running, it is taken away by the swing of the wheel at the same time the smartwatch displays a message saying 'Goals hit!', promoting the activity tracking of the watch in a Creative way. With an Engaging use of CGI effects, this Xiaomi Smart Band cgi ad transforms a simple fitness journey into a fresh, relatable spectacle, highlighting Xiaomi’s commitment to motivating movement in an entertaining way.
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