Xiaomi Smart Band Tracking Hamster
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreLearnings
- Self-aware humor sells
- Use UGC angles to enhance believabilty and engage
- Weave product features into the creative
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In this Xiaomi faux ooh ad, a tiny, determined hamster runs on a wheel connected to a towering Smart Band displayed on the Grand Lyon Habitat building in Lyon, catching the attention of passersby. The ad humorously reimagines urban fitness tracking with a clever use of a hamster’s routine to showcase a smartwatch celebrating reached goals. A distinctive concept that masterfully blends humor and creativity with vivid product storytelling.
