FOOH Impact Score:
Improvable
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In this Xiaomi faux ooh ad, a man and a woman stand in front of the Arc de Triomphe, ready to capture a picture with the new Redmi Note 14 Pro Plus 5G Gold Special Edition. The scene unfolds as the iconic monument begins to gleam, layer by layer, with a striking golden finish that suddenly extends to engulf the man, transforming him into a radiant golden statue, much to the amazement of nearby onlookers. With a distinctive use of computer generated imagery, this Xiaomi smartphone faux ooh ad transforms a quiet tourist moment into a fresh, relatable spectacle, highlighting Xiaomi’s celebration of design and standout aesthetics in its latest campaign.