FOOH Impact Score:
Improvable
Learn moreThis Xiaomi cgi campaign begins with men in black suits carrying oversized Xiaomi gadgets, including a TV, earbuds, smartwatch, and a robot vacuum cleaner, along a scenic coastal road. This moment cleverly highlights the versatility of the product lineup as the procession unfolds against a stunning ocean backdrop while lively jazz music enhances the atmosphere. As a perfect blend of Insightful storytelling and CGI effects product integration, the augmented reality enhancement is designed for emphasizing the grand reveal of the Xiaomi Launch event in Berlin.
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