FOOH Ad Xiaomi Men Carrying Gadgets Parade

Xiaomi Men Carrying Gadgets Parade

A parade of giant AIoT gadgets fake out of home ad of Xiaomi

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FOOH Impact Score:

Solid

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Learnings

Calamity requires consequences - a fully 3D environment removes stakes and can disengage no matter how precarious the situation
TLDR - whether a CTA or a date to remember, ensure your copy is understood at a glance.

Credits

Brand: Xiaomi

Who we think created this: zeoh.3d

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: Unknown

City: Unknown

Effects / Animations: Simple Motion, Large Objects

Surroundings: Oceans, Coasts, Coastal Roads

Date posted: September 25, 2024

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This Xiaomi cgi campaign begins with men in black suits carrying oversized Xiaomi gadgets, including a TV, earbuds, smartwatch, and a robot vacuum cleaner, along a scenic coastal road. This moment cleverly highlights the versatility of the product lineup as the procession unfolds against a stunning ocean backdrop while lively jazz music enhances the atmosphere. As a perfect blend of Insightful storytelling and CGI effects product integration, the augmented reality enhancement is designed for emphasizing the grand reveal of the Xiaomi Launch event in Berlin.