Lidl Pigeons Land Around Digital Ad
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Lidl FOOH campaign begins with a busy city square where a towering digital advertising screen stands quietly by the street. This moment cleverly highlights the effectiveness of Lidl's 'Roekoe-loze' campaign as groups of pigeons repeatedly gather on the pavement each time the Lidl ad appears—only to scatter swiftly when the display switches to different content. As a perfect blend of creative storytelling and engaging product integration, the CGI effects enhancement is designed for promoting brand visibility in public spaces.
