FOOH Impact Score:
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Solid
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This Lidl FOOH campaign begins with a busy city square where a towering digital advertising screen stands quietly by the street. This moment cleverly highlights the effectiveness of Lidl's 'Roekoe-loze' campaign as groups of pigeons repeatedly gather on the pavement each time the Lidl ad appears—only to scatter swiftly when the display switches to different content. As a perfect blend of creative storytelling and engaging product integration, the CGI effects enhancement is designed for promoting brand visibility in public spaces.
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