Lidl Pigeons Land Around Digital Ad
Pigeons Swarm Digital Screen in City Square
This FOOH campaign features a towering digital advertising screen in a busy city square. The video cleverly highlights the effectiveness of Lidl's 'Roekoe-loze' campaign.
Groups of pigeons repeatedly gather on the pavement each time the Lidl ad appears, only to scatter swiftly when the display switches to different content. This CGI-enhanced video promotes brand visibility in public spaces through creative storytelling and engaging product integration.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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