Burger King Crown Balloon Drops Giant Burger

This Burger King CGI campaign transforms Avenida Paulista into an open-air stage for its '2 for R$25' burger offer. The video shows a man spotting inflatable crown balloons and giant letters spelling 'KING EM DOBRO' floating above São Paulo’s iconic avenue. A massive burger, tethered to an inflatable marked '2 for R$25', soars overhead like a hot air balloon.

Suddenly, a drifting inflatable crown crashes into the airborne burger, causing it to tumble through the sky. The burger then lands in front of a Burger King store, next to another oversized burger already placed in the middle of the street. This computer-generated graphics campaign turns a busy city street into an innovative product showcase.