Burger King Crown Balloon Drops Giant Burger

Imagine Avenida Paulista becoming an open-air stage for airborne burgers. That’s the surprising premise of this Burger King CGI campaign featuring its mouthwatering '2 for R$25' burger offer. The video unfolds as a man looks up and spots inflatable crown balloons and giant letters spelling out “KING EM DOBRO” floating above São Paulo’s iconic avenue, while a massive burger tethered to an inflatable marked “2 for R$25” soars overhead like a hot air balloon. Suddenly, a drifting inflatable crown crashes into it, causing the burger to tumble through the sky and land in front of a Burger King store, right next to another oversized burger set in the middle of the street. Using computer generated graphics, this Burger King CGI campaign transforms a busy city street into an innovative product showcase.