FOOH Impact Score:
Outstanding
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In this Keebler cgi video, a retro streetcar glides along city tracks, topped with a large rooftop billboard that reads "Keebler Limited Edition FUDGE STRIPES Strong Berry" alongside the iconic Superman logo. The scene unfolds as a Superman figure emerges from the skies, dramatically flying behind the car and appearing to push it upward in a heroic lift, signaling the launch of the Limited Edition Keebler Superman Fudge Stripes cookies now available. With a clear use of augmented reality, this Keebler cookie ad transforms a familiar urban commute into a fresh, relatable spectacle, highlighting Keebler’s campaign to fuse superhero excitement with flavorful snacking.