FOOH Impact Score:
Outstanding
Learn moreFOOH.com is the biggest mixed reality ad library. If you are the creator of this Samsung Galaxy ad or would like to add your work Submit your work!
This Samsung Galaxy mixed reality ad begins with Phil Cohen placing the Galaxy Z Flip7 on the ground, casually flipping it open to a 90-degree angle and tapping the screen to activate the rearview camera. This moment cleverly highlights the phone’s multifunctional design as it begins to shake, then dramatically expands and flips upward, transforming into a mini photo booth right before our eyes. He steps in, takes a seat, and strikes a pose as a preview of the captured photo appears on the back screen, with the booth seamlessly reverting to phone form afterward. As a perfect blend of dynamic storytelling and engaging product integration, the computer generated imagery enhancement is designed for showcasing the flexibility and innovation of the Galaxy Z Flip7.