Pepsi Can Inflates at Gateway to India

Blue Light Halo Bathes Mumbai

This CGI advertisement features a colossal Pepsi Zero Sugar can dramatically rising from the iconic Gateway of India in Mumbai. The historic landmark is transformed into a monumental beverage pedestal as the can inflates.

The illuminated can towers above the monument while crowds gather below, capturing the moment on their phones. Concentric rings of vibrant blue light emanate from the top of the can, creating a hypnotic halo effect that bathes the architecture in Pepsi's signature blue glow.

Using creative CGI effects, this video transforms Mumbai’s historic gateway into a captivating product showcase for Pepsi Zero Sugar.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Pepsi
Artist:Vertex CGI

Metadata

Work Type: FOOH
Country:India
City:Mumbai
Date posted:March 1, 2024
Source:Instagram