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Pepsi Can Inflates at Gateway to India

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Credits

Brand: Pepsi

VFX: Vertex

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: India

City: Mumbai

Effects / Animations: Projection & Hologram, Large Objects, Inflation

Surroundings: Gateway of India, City

Date posted: March 1, 2024

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Imagine the Gateway of India doubling as a monumental beverage pedestal. That’s the dynamic premise of this Pepsi cgi ad featuring a colossal Pepsi Zero Sugar can. The video unfolds as a colossal can dramatically rises from the iconic Gateway of India in Mumbai, transforming the historic landmark into an awe-inspiring branded display. The illuminated can towers above the monument as crowds of spectators gather below, capturing the moment with their phones. Concentric rings of vibrant blue light emanate from the top of the can, creating a hypnotic halo effect that bathes the architecture in Pepsi's signature blue glow. Using creative CGI effects, this Pepsi cgi ad transforms Mumbai’s historic gateway into a captivating product showcase.

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