FOOH Impact Score:
Solid
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In this Bio Extratus mixed reality ad, a bustling São Paulo cityscape comes to a halt as an enormous split pistachio shell rises on Avenida Paulista, revealing the brand’s signature hair toner inside. The scene unfolds as the giant nut opens mid-air in front of surprised onlookers, drawing attention to the product's core ingredient—pistachio oil—through a bold, animated form, connecting hydration and shine with the power of nature. With a creative use of CGI effects, this Bio Extratus hair toner mixed reality ad transforms an everyday urban avenue into a dynamic showcase, highlighting Bio Extratus’ message of hair nourishment through natural formulations.