Bio Extratus Pistachio Opens to Reveal Hair Toner

This mixed reality ad for Bio Extratus features a colossal split pistachio shell emerging on Avenida Paulista in São Paulo. The giant nut opens mid-air, revealing the brand’s signature hair toner inside, captivating onlookers in the bustling cityscape.

The CGI animation highlights pistachio oil, a core ingredient, connecting the product's benefits of hydration and shine with natural formulations. This creative use of CGI transforms an urban avenue into a dynamic showcase for Bio Extratus’ message of hair nourishment.