FOOH Impact Score:
Solid
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In this Bisleri cgi video, the Gateway of India sets the stage as an imposing Bisleri Mumbai Indians limited-edition bottle emerges among a crowd of unsuspecting tourists and fans. The scene unfolds as the virtual installation transforms the historic monument into a digital canvas, showcasing dynamic Mumbai Indians team branding with prominent #DrinkItUp messaging as part of the #BisleriXMumbaiIndians campaign. With an engaging use of augmented reality, this Bisleri hydration bottle advertisement transforms an iconic cultural landmark into a fresh, relatable spectacle, highlighting Bisleri’s promotion as the 'Official Hydration Partner' of the team and energizing fans about the limited-edition release.