Callebaut Airship Drops a Bag of Chocolate
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Callebaut Airship Delivers Chocolate to Grand Place
This fake out-of-home advertisement features a Callebaut-branded airship hovering above Brussels' Grand Place. The airship releases a giant pink package into the historic square.
Upon impact, the bag dramatically bursts open, scattering ruby-toned chocolate discs across the cobblestones. This ad humorously reimagines the iconic landmark with a bold delivery of Ruby RB2 chocolate.
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FOOH Impact ScoreImpressive
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