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Callebaut Airship Drops a Bag of Chocolate

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Credits

Brand: Callebaut

VFX: CG Works

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Belgium

City: Brussels

Effects / Animations: Large Objects, Complex Motion, Avalanche, Rigid-Body

Surroundings: Grand Place, City

Date posted: March 2, 2025

FOOH.com is the biggest fake out of home ad library. If you are the creator of this Callebaut ad or would like to add your work Submit your work!

In this Callebaut fake out of home ad, a Callebaut-branded airship hovers above Brussels' Grand Place, releasing a giant pink package into the heart of the historic square. The ad humorously reimagines the iconic landmark with a bold delivery of Ruby RB2 chocolate, as the bag dramatically bursts open on impact, scattering ruby-toned chocolate discs across the cobblestones. A dynamic execution that masterfully blends humor and creativity with a distinctive twist on chocolate indulgence.

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