Callebaut Airship Drops a Bag of Chocolate
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FOOH Impact Score
Impressive
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A-Tier
B
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In this Callebaut fake out of home ad, a Callebaut-branded airship hovers above Brussels' Grand Place, releasing a giant pink package into the heart of the historic square. The ad humorously reimagines the iconic landmark with a bold delivery of Ruby RB2 chocolate, as the bag dramatically bursts open on impact, scattering ruby-toned chocolate discs across the cobblestones. A dynamic execution that masterfully blends humor and creativity with a distinctive twist on chocolate indulgence.
