FOOH Impact Score:
Impressive
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Imagine a cultural landmark turning into a beauty hotspot. That’s the creative premise of this Mary Kay fake ooh ad featuring the At Play makeup collection. The video unfolds as a massive pink handbag appears next to São Paulo's iconic MASP museum on Paulista Avenue, dramatically opening to reveal vibrant lipsticks, sleek foundation tubes, and soft makeup brushes spilling onto the bike lane. Using distinctive computer generated imagery, this Mary Kay fake ooh ad transforms a bustling city corner into an engaging product showcase.