Thomy Giant Mustard Tube and Hotdog Over Swiss Alps
Impressive
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This Thomy mixed reality ad begins with the brand’s iconic mustard tube rising into the sky, soon followed by a sausage-shaped hot air balloon drifting over a snow-covered Swiss mountain range. This moment cleverly highlights the brand's cultural connection and visual identity as the soaring duo brings to life the German idiom 'seinen Senf dazugeben' (to add one's mustard), delivering a humorous take on contribution while showcasing the product amidst stunning natural surroundings. As a perfect blend of dynamic storytelling and authentic product integration, the computer generated imagery enhancement is designed for building brand awareness through emotionally resonant outdoor media.







