TIM Giant Cooler Reveal Brahma Beer
Kiosk Opens on São Paulo Street
This fake out-of-home (FOOH) ad features an oversized Brahma beer cooler. The video depicts a giant cooler opening on a busy Brazilian street, revealing Brahma beers chilling inside. This transforms a TIM cellular kiosk into a refreshment spot.
The FOOH installation connects mobile recharges to cold drinks through TIM's partnership with Zé Delivery. The oversized cooler contrasts with São Paulo's architecture, highlighting the campaign message: 'Now your recharge becomes a cold drink.'
Engaging CGI effects are used to transform an urban kiosk into an authentic product showcase for TIM.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Sailor Studio
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