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TIM Giant Cooler Reveal Brahma Beer

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: TIM

Who we think created this: Sailor Studio

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Metadata

Brand Industry: Services

Country: Brazil

City: São Paulo

Effects / Animations: Large Objects, Reveal & Unboxing, Ice

Surroundings: Avenida Paulista, City

Date posted: January 31, 2024

Source: Instagram

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Imagine a street kiosk suddenly becoming the city's coolest beer fridge. That’s the fun premise of this TIM fake out of home ad featuring an oversized Brahma beer cooler. The video unfolds as a giant cooler opens on a busy Brazilian street, revealing Brahma beers chilling inside—transforming a TIM cellular kiosk into a refreshment spot. This FOOH installation cleverly connects mobile recharges to cold drinks through TIM's partnership with Zé Delivery. The oversized cooler contrasts with São Paulo's architecture, highlighting the campaign message: 'Now your recharge becomes a cold drink.' Using engaging CGI effects, this TIM fake out of home ad transforms an urban kiosk into an authentic product showcase.

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