Xiaomi Bus Shelter Turns Into Endless Film Strip
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Xiaomi vfx advertising begins with a passerby tugging on the edge of a bus shelter display in front of the historic Panthéon in Paris. This moment cleverly highlights the brand’s emphasis on limitless photographic capabilities as the display transforms into a seemingly endless film strip, unraveling onto the sidewalk and showcasing a seamless stream of vivid images captured by the Xiaomi 13T. As a perfect blend of creative storytelling and distinctive product integration, the augmented reality enhancement is designed for reinforcing the 'Capture Infinity' campaign message.
