Xiaomi Bus Shelter Turns Into Endless Film Strip
Xiaomi Bus Shelter: Endless Film Strip
This CGI advertising video for Xiaomi begins with a passer-by interacting with a bus shelter display in front of the historic Panthéon in Paris. The display transforms into a seemingly endless film strip, unravelling onto the pavement.
The film strip showcases a continuous stream of vivid images captured by the Xiaomi 13T. This augmented reality enhancement is designed to reinforce the 'Capture Infinity' campaign message, highlighting the brand’s emphasis on limitless photographic capabilities.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Timo Helgert